A gated community offering sophisticated French-inspired luxury living, located off Vision Park in The Woodlands, blending elegance and exclusivity.

Boulevard Green at Vision Park, a premier luxury development by Pelican Builders, required a marketing campaign that could match its sophisticated design and upscale appeal. To meet the challenge of reaching high-net-worth buyers in a competitive real estate market, Pelican Builders partnered with Metal Agency to harness the power of digital marketing, advanced analytics, and customer experience (CX) optimization. The goal was to create an immersive, personalized experience for potential buyers while driving awareness and generating high-quality leads.

At the heart of the campaign was a strong digital marketing strategy, to increase visibility and engagement with the Boulevard Green brand. Through a combination of email marketing, sales flyers, and print communications, Metal Agency crafted a unified approach to target both traditional and digital-savvy buyers. Metal Agency ensured that these collateral pieces were optimized not just for print but for digital consumption as well, allowing interested buyers to easily access information through their mobile devices and computers. This omnichannel approach helped maximize the reach of the marketing campaign while keeping the brand experience consistent across all platforms.

Email marketing was another key component of the campaign. With the help of advanced analytics, Metal Agency was able to segment and target potential buyers more effectively. By tracking user behavior and preferences, we crafted highly personalized email campaigns that resonated with different audience segments. These emails were designed to nurture leads by offering exclusive content, such as virtual tours and detailed property insights, while also guiding recipients through the buying process. The result was an increase in engagement and conversion rates, ensuring that Boulevard Green’s luxury homes reached the right buyers. In addition to digital marketing, Metal Agency also focused on integrating print communications like sales flyers and direct mail into the overall strategy.

Direct mail pieces were strategically targeted, reaching individuals who had shown an interest in similar developments. As a result, the Boulevard Green at Vision Park campaign not only increased brand visibility but also generated qualified leads that contributed to the development’s sellout success.