Award-winning slow smoked Texas craft style barbecue, premium rubs and sauces in Southwest Florida.

LaSalle’s Barbecue, a Texas barbecue brand, envisioned expanding its reach beyond its loyal local customers to become a nationally recognized name. They teamed up with Metal Agency, drawing on our expertise in digital transformation, branding, and technology integration. Our journey began with a digital-first strategy. We transformed their website into a visually captivating, user-friendly platform optimized for e-commerce. The new site delivered a seamless shopping experience for barbecue enthusiasts nationwide. By integrating advanced analytics, LaSalle gained valuable insights from customer data to make informed business decisions and elevate customer service. Our team crafted an authentic brand narrative, complemented by visuals, print communications, and messaging.

This branding transformation extended to custom-designed food trucks and trailers, serving as mobile ambassadors of LaSalle’s mission, delivering smoked perfection to festivals, events, and neighborhoods in Tampa Bay. Metal Agency also helped them design and launch a line of branded merchandise, from apparel to at home barbecue products, that resonated with their dedicated fan base. Furthermore, we forged partnerships with key retailers in Texas and Florida, enabling LaSalle to offer its signature sauces and rubs in stores. This retail expansion solidified their brand presence and tapped into new revenue streams.

Understanding the power of omnichannel marketing, we implemented a multi-faceted digital marketing campaign to elevate LaSalle’s visibility. For social media, engaging posts featuring mouthwatering visuals and behind-the-scenes stories generated excitement and built a thriving community of barbecue enthusiasts. To further enhance online visibility, we employed SEO and SEM strategies. Targeting keywords like “Texas barbecue,” “smoked brisket,” and “barbecue catering,” we improved their search rankings and increased traffic to their site. The outcome was a significant rise in online orders and catering bookings.

To elevate customer engagement, we introduced advanced CRM and marketing automation tools. These innovations allowed LaSalle to personalize interactions, sending follow-up emails after purchases or reminders about local food truck events. This personal touch enriched the customer experience and fostered loyalty. On the operations side, Metal Agency introduced innovative technology solutions, including point-of-sale terminals tailored for both brick-and-mortar locations and food trucks. These systems streamlined transactions, tracked inventory, and provided real-time sales insights, ensuring seamless operations across all touchpoints.

Market research and competitive analysis were instrumental in shaping LaSalle’s growth strategy. We identified key trends in the barbecue industry and uncovered opportunities in urban areas like Tampa Bay and Houston. By aligning offerings with market demand, LaSalle emerged as a leader in the competitive barbecue landscape.

Our collaboration also encompassed business development. We guided LaSalle’s leadership team in negotiations with commercial real estate developers to secure prime locations for future restaurant expansions. This marked an exhilarating new chapter in their journey toward becoming a household name. Throughout every phase, we focused on aligning LaSalle’s business goals with the latest digital and technological innovations. This commitment not only enhanced operational efficiency but also created an inspiring brand experience that resonates deeply with their target audience.

With brand identity, an expanded retail footprint, and an elevated digital presence, LaSalle’s has transformed into a modern barbecue powerhouse, inspiring others along the way.