A nationwide home automation integrator specializing in luxury smart homes, featured on HGTV’s Cool Pools.

VIA previously known as Forefront Innovation, partnered with Metal Agency to transform its marketing and digital presence. VIA offers personalized, concierge-level service to enhance the lives of homeowners. Specializing in home automation, custom audio-video solutions, and sophisticated living spaces, VIA was looking for a way to elevate its brand and reach more luxury home buyers, realtors, and real estate brokers. Metal Agency’s expertise in digital marketing, and advanced analytics helped the brand break through a competitive landscape.

Through a strategic blend of digital marketing services, email marketing, and advanced analytics, Metal Agency helped VIA refine its brand message and effectively communicate it to the right audience. The team focused on developing personalized content, including brochures and direct mail campaigns, which highlighted VIA’s bespoke services and luxury offerings. These print communications complemented VIA’s digital presence, creating a holistic marketing approach that appealed to both high-end consumers and real estate professionals, in the competitive lxury home automation market.

We utilized data-driven insights to track consumer behavior and adjust strategies in real time, ensuring that every touchpoint in the customer journey was personalized and aligned with the brand’s values. With this approach, VIA experienced an increase in engagement and lead generation, turning interested parties into loyal customers. This focus on customer experience (CX) optimization enhanced VIA’s ability to attract top-tier clients, realtors, and partners.

Moreover, Metal Agency integrated geolocation-based experiences into VIA’s marketing efforts, providing potential buyers with customized content based on their location and preferences. This level of personalization, combined with sophisticated email marketing campaigns, helped VIA to build stronger relationships with prospects and convert leads more efficiently.

The impact of Metal Agency’s work on VIA’s digital transformation was undeniable. The brand stands as a leader in luxury home technology, with enhanced digital touchpoints and a tailored marketing strategy that resonates with both high-end buyers and industry professionals. The success of this partnership underscores the power of combining digital marketing, advanced analytics, and a deep understanding of customer needs.